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Customer Relationship Management |
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CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. It entails all aspects of interaction a company has with its customer, whether it be sales or service related. An example of a CRM would be a database containing detailed customer information that management and salespeople can reference in order to match customer needs with products, inform customers of service requirements.
Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically
Main features of ACT! Customer Relationship Management systems
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Centralize critical contact and customer information and stay organized.
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Manage and grow business relationships through top-notch communications.
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Prioritize your work to stay on top of appointments and tasks.
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Forecast and track sales opportunities for an improved bottom line.
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Access and report on information quickly for a complete view of customer interactions.
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Stay productive by taking critical information on the go
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